“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —David Ogilvy
Over the years, the function of the headline has evolved. In the days of print it served the purpose of catching the eye. Then along came Google. With the shift towards search-based discovery, the headline also had to take keywords into consideration.
Today ...
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Did you know that your main menu is a part of your marketing? It’s true. What your menu says gives your visitors a small indication of what your website is about and whether or not they are in the right place. Main menu mistakes can lead to high bounce rate, low length of time on site, and low rankings in search engines. Worst ...
I hear you loud and clear. You have a blog, you put up great content, but your efforts still seem lacking as you are not getting the results you want.
Every blog owner wants the same thing: for their blog to be seen. Whatever type of blog you put up and for whatever purpose, you want your blog to get noticed and build a following.
You will get tons of advice online on ...
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The more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts.
Content marketing, brand publishing, media sites that blog, and consumer publishing are all competitors for the time and attention of your target audience.
So how can a company increase the number of readers of its blog content?
Here are 5 tips I’ve implemented with many companies and for ourselves over the years.
1. ...
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