In SEO, we constantly come back to two recurring themes. One is relevance, and the other is authority. While targeted keyword use and a good linking strategy will help your website show up in relevant SERPs, authority usually comes from having and producing solid content about a particular subject matter, and making sure that people read, comment, share, and agree (or even disagree) with it. One of the best ways to do this is through your blog.
First of all, it goes without saying that your blog should be well taken care of. Remember that NTSB intern who was fired for confirming the names of Asiana Flight 214 crew members that turned out to be a bad joke? By now we’ve all heard the horror stories about entry level employees and interns being delegated the tasks that they’re not ready for, and making a muck of things. Do not let someone who you do not absolutely trust become the voice of your online presence.
That said, here are some simple actionable tasks that you can assign to your trusted blogger:
The worst thing would be to have all your articles lined up in an endless scroll. Not only will affect your load times, but it won’t be very practical for a user to go sifting through articles this way. Instead, use pagination buttons, an archives column, and “Previous” and “Next” post links that will make it easier for both readers and web crawlers to navigate.
Tags and Titles
From an SEO perspective, the title of your website is the most important piece of content. It should always contain the keywords you want to rank for. However, by default, many people tend to merely duplicate the article title in their title tags. While this may not technically hurt SEO efforts, it does represent a lost opportunity to rank for specific yet related terms that are not found in the title.
By using synonyms, alternatives, modifiers and varying the title tags from the article title, you can spread the scope of what your blog article is likely to rank for.
Add Social Buttons
It’s not enough to have them on your homepage or website template. Make sure there’s an easy way to share each individual article that you post in order to give them the best possible chance of being liked, shared, tweeted, linked, +1?ed etc.
Not only does this improve your branding and expand your internet presence, but it has been confirmed that Google gathers social data, and that it affects your rankings.