Obviously the reason why you are writing and publishing articles is because you want them to reach your target audience
And there are lots of things you could do to spread the word about your latest article:
But there’s the thing Although completing the above tasks is crucial if you want to get more exposure, the exposure itself isn’t all.
The fact is a lot of the people who see your tweet won’t click on it, NOT everyone who searches for “blogging tips” will decide to click exactly on your post and even if they do, not all of those visitors will translate into actual readers.
And what do you do to get more people to read your posts?
Well the answer to that questions is namely the topic of today’s post!
In the below paragraphs I have covered four of the best ways to get a bigger part of your target audience to not only visit your blog but also read your latest post!
1. Work on Your Social Shares
Why do you want people to share your post on the social networks? A silly questions you’d say, but aside from bringing traffic your way, the shares you get can be one of the main motivators for people to start reading an article.
You see if you have (and you should) the cool sharing buttons with counters installed on your blog, whenever someone shares your post, the number will go up by one. That’s social proof. To make it clearer, social proof is when you decide to check out an article only because it has like 400+ retweets, 200+ Facebook likes and over 100 Google pluses. You are like “that thing went viral, it must be worth a read!”
NOTE: If you are running a WordPress-powered blog and don’t yet have sharing buttons, try using some of the recommended ones here and if you are on Blogspot, check out this post!
So the question now is how do you get more social shares. Below are some tricks to do that for the three platforms Twitter, Facebook, Google Plus:
2. Make Sure to Add a Blog Post Image
The social media world is becoming quite the place for visual content, especially with the introduction of Pinterest. And based on different studies, it turns out Pinterest traffic is one of the best in the social media world in terms of conversion rates
But then again, aside from allowing for some additional Pinterest traffic, images can be a great way to get your blog’s visitors to actually read an article. I mean think about it. You enter a blog and all you see is a wall of text. There is absolutely nothing that sticks out and makes you want to actually dig deeper into that blog’s content.
If the article doesn’t have an image to go along with it, it’s just harder to switch from “I don’t care” mode to “Let me see what’s that about” mode.There are two main reasons why the above is true:
3. Be Careful with the Headlines
From the two on-site elements, we move to the two off-site elements. Headlines are not THAT important when someone has already landed ON your blog.
Why is that so? Because a good percentage of your traffic won’t land on your home page but namely on an article page instead. So the chances are that percentage of the traffic already knows the title and has probably made the decision to open your blog BECAUSE of the title.
The real value of a good headline is when it is seen either on the search engine result pages, on some social networking site or someplace else OUTSIDE your blog.
Twitter can probably serve as the best example here:
Since tweets can only be as lengthy as the 160 character limit allows, you can’t really say much. So in most cases if you’d like to tweet an article, you simply include that the title along with the URL and occasionally a hashtag. This means you must be very careful with the headline of your post. If you fail at it, people will simply ignore the tweet and they won’t proceed to click on the link and read your post.
And if you get it right, there’s a good chance to get retweets along the way.
Sometime ago I used Twitter to do extensive testing on which articles catch the attention and which ones rather fail to. The two most important conclusions from the experiment were that:
4. Pay Attention to the Meta Descriptions
Although whether or not you have meta descriptions won’t directly impact your SEO, it certainly is a trick you can use to “catch” more traffic.
When your posts don’t have meta descriptions Google and other search engines will extract and excerpt directly from the article instead. Sometimes this might work, but more often than not the end result probably won’t entice people to click exactly on your post.
So first off, how do you include a meta description for each article you write? If you are a WordPress user the process is simple. All you need is the Yoast plugin or the All-In-One SEO Pack. Once you install that one, in your post editor, you will see a new tab where you can add the “meta description” field.
If you are on the Blogspot platform, the process requires a bit more effort:
1. Place this code above the tag in your theme’s HTML source code.[html]<b:if cond=’data:blog.url == “Post URL“‘>
<meta content=’Your Description’ name=’description’/>
<meta content=’Your Keywords‘ name=’keywords’/>
2. Replace Post URL with the blog post’s URL
3. Replace Your Description with your meta description
4. Replace Your Keywords with your own keywords.
5. Repeat the process for each post you publish
Now that you know how to create meta descriptions for both the WordPress and the Blogspot platforms, here are three things to keep in mind when coming up with one for your next piece:
Those are probably the most important elements of your articles that you have to consider if you’d like more people to check out and read your articles.
Author: Daniel Sharkov
Courtesy of www.iblogzone.com