A mailing list is an invaluable marketing tool and as a business or website owner you should be thinking about having one, if you don’t have one already. Having customers on a mailing list means that you can regularly show up in their inbox, which if used effectively can deliver a much better conversion rate than any other form of online marketing. It is often difficult to know ... Continue Reading →
The mass attack on WordPress blogs last April raise the issue of web security in general and WordPress security in particular. Although a lot has been written about this issue, in this post I tried to gather some of the less common tips (at least in the e-marketing arena). Some of these tips are simply going back to the basics while some utilize the most innovative tools in the security world.
SSH ... Continue Reading →
A corporate blog is great for many reasons related to search engine optimization, which you probably are already aware of, but did you know that you can use your company blog platform for the following purposes:
To showcase your employees Share the talented people in your office with the world. Let your readers meet the people behind the scenes that make your ... Continue Reading →
Every blogger wants a bigger audience. You know that one of the best ways to capture readers is to provide great contentbut did you know that it’s even more effective to give that great content away to another blog?
Guest posting is one of the best ways to market your blog, hands down. It may sound like a ... Continue Reading →
A few weeks ago, with very little fanfare, Google quietly made some changes to the Webmaster Guidelines page about link schemes. Now considered a link scheme are “Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.” There are hundreds, if not thousands, of marketing-minded sites out there that explain the lasting SEO value of guest blogging as a link building tactic, as a way to build your online ... Continue Reading →
Creating a blog for a business is part of an overall content marketing strategy that simultaneously builds credibility, increases exposure and traffic, and increases conversion rates. But for your efforts to pay off, your blog content has to reach your intended audience. Here are some proven ways to get the most out of each blog post and fully enjoy the benefits of blogging.
If you’re using the WordPress platform, the ... Continue Reading →
Business blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.
No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.
To ... Continue Reading →
So you’ve got a blog and you’re doing affiliate marketing with either no success, little success or great success (high five!) but hey, you’re always looking for ways to make more. Below are 9 things I’ve done over the years with success to earn more revenue from my blogs.
#9 Stop relying solely on the sidebar
This is typically the most common “symptom” I see in ... Continue Reading →
So you’ve been working hard on your company’s blog for months. You’ve been posting interesting, insightful articles, linking to great resources all over the web and even writing the occasional guest post for some added promotion. Everything’s been going great so far, but then
Your precious articles are not getting shared enough and nobody’s clicking your social share buttons. Major bummer!
Well the chances are it’s not your fault. You see, ... Continue Reading →
Planning a business blog is a tricky concept, especially if you don’t have a clear image of what your CUSTOMERS want.
Notice I didn’t say:
1) What will sell your products
2) How to look “professional” and convince customers to like you
3) How to do things just because the “guru” told you to
A great business blog is all about giving your CUSTOMERS what they want.
So what is that exactly?
What Customers Want
If ... Continue Reading →