For those who aren’t familiar, Panda is a Google search filter that (in part) penalizes sites that have a large amount of thin or duplicated content. Panda has been a harsh filter for those using datafeeds in general – be they a merchant or an affiliate. As affiliates, we (and every other competing affiliate) obtain our datafeeds from the merchant. Using the ...
Organic reach on social media is gradually going extinct. It’s dropped on Facebook by over 50% in just two years, and will more than likely face the same fate on networks like Twitter.
With its decline, more and more marketers face the challenge of how to promote content on Twitter. Any marketer who has even the basest knowledge of the digital space knows ...
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Okay, it”s title tag time again as the SEO world is generally looking at this factor – the #1 factor most of us agree – as the simplest and best way to gain some SEO ranking juice.
As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would ...
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“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —David Ogilvy
Over the years, the function of the headline has evolved. In the days of print it served the purpose of catching the eye. Then along came Google. With the shift towards search-based discovery, the headline also had to take keywords into consideration.
Today ...
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