“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —David Ogilvy
Over the years, the function of the headline has evolved. In the days of print it served the purpose of catching the eye. Then along came Google. With the shift towards search-based discovery, the headline also had to take keywords into consideration.
Today ...
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Business blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.
No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.
To ...
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As an SEO, I do a lot of reading and writing. Blog posts, How-Tos, outreach messages, content audits In fact, I probably spend about 95% of my work day reading and writing. It’s fantastic. I love it. But I have a confession to make: I am a devoted member of the Grammar Police Force, and I notice almost every mistake people make in their ...
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There are many factors that make a successful blog, and you should never underestimate the value of luck in making anything a hit. However while some aspects are out ...
Continue Reading →Creating original blog content can be time-consuming. Some might also wonder, “What’s the point isn’t there enough content out there already?”. I’ll describe my viewpoint on original content and why I continue to produce it for my blog as well as for clients’ blogs.
Why Original Blog ...
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