Posts Tagged 'targeted content'

“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —David Ogilvy

Over the years, the function of the headline has evolved. In the days of print it served the purpose of catching the eye. Then along came Google. With the shift towards search-based discovery, the headline also had to take keywords into consideration.

Today ...