In my travels around the world holding Internet Marketing workshops, the subject of blogging invariably pops up. Usually, it is prompted by a fierce discussion about business web sites and the hairy dilemma of fresh content or lack thereof.
The Company Blog Dilemma
The discussion goes something like this:
Business Representative: “You say that we need to consistently add new content to our web sites in order to rank better in Google. But ...
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Overtime, running a blog can really be a fulfilling way to express yourself and could even be pretty profitable. The only problem is, when you’re new to blogging, you are more at risk of doing something that could lower the success factor of your blog. While we would all love to blog and get millions of viewers right away, that won’t happen. So to help make your blog as best ...
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How does a web content writer writes irresistible articles? Those who pay a content writer or paid for articles know the secrets. Specialists in writing services have compiled a list of tips to help you create blogs where readers return time and time again. If you want to generate traffic then you better have something interesting waiting for viewer who invests their time in your site. With this in mind here ...
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A mailing list is an invaluable marketing tool and as a business or website owner you should be thinking about having one, if you don’t have one already. Having customers on a mailing list means that you can regularly show up in their inbox, which if used effectively can deliver a much better conversion rate than any other form of online marketing. It is often difficult to know ...
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The mass attack on WordPress blogs last April raise the issue of web security in general and WordPress security in particular. Although a lot has been written about this issue, in this post I tried to gather some of the less common tips (at least in the e-marketing arena). Some of these tips are simply going back to the basics while some utilize the most innovative tools in the security world.
A corporate blog is great for many reasons related to search engine optimization, which you probably are already aware of, but did you know that you can use your company blog platform for the following purposes:
To showcase your employees Share the talented people in your office with the world. Let your readers meet the people behind the scenes that make your ...
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A few weeks ago, with very little fanfare, Google quietly made some changes to the Webmaster Guidelines page about link schemes. Now considered a link scheme are “Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.” There are hundreds, if not thousands, of marketing-minded sites out there that explain the lasting SEO value of guest blogging as a link building tactic, as a way to build your online ...
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Business blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.
No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.
To ...
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Blogs are a wonderful way to provide your customers with a great resource while also keeping your website stocked with fresh, SEO-optimized content. Blogs can also be pretty daunting. Once you create a blog, you’ve got yet another demand on your time and your creativity.
But take heart every webmaster or content editor runs out of ideas eventually. When you do, there are some tried and true methods for kick-starting ...
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For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments.
It’s sad to read articles about the decline in the importance in guest blogging. It’s pure drivel and the irony is not lost on many a marketer. All this does is confuse people and tie in two separate discussions that should remain independent ...
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