Tag: copywriting

  • 19 Effortless Ways to Improve Your Headlines Today

    “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —David Ogilvy Over the years, the function of the headline has evolved. In the days of print it served the purpose of catching the eye. Then along […]

  • Business Blogging Ideas – What to Blog About When You Don’t Know What to Blog About.

    Business blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start. No matter how talented a writer your business blogger or contributors might be, it is inevitable that […]

  • Quick Tips That Will Improve Your Writing.

    As an SEO, I do a lot of reading and writing. Blog posts, How-Tos, outreach messages, content audits… In fact, I probably spend about 95% of my work day reading and writing. It’s fantastic. I love it. But I have a confession to make: I am a devoted member of the Grammar Police Force, and […]

  • How To Fit Blog Writing Around Your Daily Routine.

    There are many factors that make a successful blog, and you should never underestimate the value of luck in making anything a hit. However while some aspects are out of your control, there are many different elements that all contribute and none are quite as important as simply writing on a regular basis and making […]

  • 4 Reasons Why Original Blog Content is Important.

    Creating original blog content can be time-consuming. Some might also wonder, “What’s the point – isn’t there enough content out there already?”. I’ll describe my viewpoint on original content and why I continue to produce it for my blog as well as for clients’ blogs. Why Original Blog Content is Important: 1) It Establishes Your […]