6 Quick Steps to Make WordPress SEO Friendly

wordpress logoAs popular as WordPress is as a blogging and website platform, the product isn’t exactly SEO friendly right out of the box. You’ll need to perform a few simple tasks while setting up your new website to make sure you receive the full benefit of SEO. If you’ve already set up your site, don’t worry; most of these can be remedied ...

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What Should You Call Your Blog?

blog nameWe have several clients this season who, having seen great results with a website we built and managed for them, have come back to us for another website. It’s hard to think of a nicer compliment. One of these clients said, “Let’s talk about blogging. We really didn’t do that with the first website.”

Actually, we did. The number of unique visitors to that ...

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19 Effortless Ways to Improve Your Headlines Today

website headlines“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” —David Ogilvy

Over the years, the function of the headline has evolved. In the days of print it served the purpose of catching the eye. Then along came Google. With the shift towards search-based discovery, the headline also had to take keywords into consideration.

Today ...

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5 Effective Blog Marketing Strategies For 2014

blog marketingI hear you loud and clear. You have a blog, you put up great content, but your efforts still seem lacking as you are not getting the results you want.

Every blog owner wants the same thing: for their blog to be seen. Whatever type of blog you put up and for whatever purpose, you want your blog to get noticed and build a following.

You will get tons of advice online on ...

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5 Ways to Grow Your Blog Community and Readership

readershipThe more relevant readers of your blog content, the more opportunities to attract, engage and convert those readers in your online sales efforts.

Content marketing, brand publishing, media sites that blog, and consumer publishing are all competitors for the time and attention of your target audience.

So how can a company increase the number of readers of its blog content?

Here are 5 tips I’ve implemented with many companies and for ourselves over the years.

1. ...

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5 Super Secrets: How to Get Your Blog 1000s of Email Subscribers

email marketingI’ve been the CEO of a digital marketing agency for 10 years, and I would like to share 5 super secrets that our team uses to get our clients 1000?s of email subscribers. But, this post isn’t about how to write better blog posts. Let’s assume you already do that. This post is about how to turn your visitors into subscribers. In other ...

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Engage Your Audience With Intentional Blogging

intentional bloggingBlogging can be a great marketing tactic for businesses, but it can also be a great hobby for individuals. Blogging gives you a way to share your expertise, thoughts and information with other people interested in the same things.

No matter if you are blogging for business or pleasure, it’s a good idea to engage your audience with intentional blogging. If you take your blog beyond a vanity project—something you only add ...

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Best Ways to Promote Your Blog Online

promote blogs online

It’s undeniable that blogging today is one of the most effective and powerful tools for promoting brands, products and services. But it’s not enough that a business owner or company creates a blog. There should also be an effort to further promote the blog through various avenues particularly on the web.

Promoting your blog online means making sure that more people are aware of it and gaining more readers and ...

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