Multiple topics vs Single topic blogs. Which is your forte?

targeted bloggingAs a blogger it is not unthinkable that you will feel the urge to write on various niches. Until and unless you have dedicated your blog to a specified niche, it is natural that as a writer you might want to explore your knowledge and skills. Infact, why shouldn’t you offer your readers the opportunity to enjoy articles on various topics.

But providing multiple ...

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What to Blog About When You Have Nothing to Blog About

successful blogging

In my travels around the world holding Internet Marketing workshops, the subject of blogging invariably pops up. Usually, it is prompted by a fierce discussion about business web sites and the hairy dilemma of fresh content or lack thereof.

The Company Blog Dilemma

The discussion goes something like this:

Business Representative: “You say that we need to consistently add new content to our web sites in order to rank better in Google. But ...

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