3 Blogging Mistakes That Hurt Your Brand Image And Hinder Marketing Efforts.

Many reasons exist for operating a business blog. As part of a well-rounded content marketing strategy, a business blog can improve your online visibility, establish trust with target audience members, and help generate traffic to your website.

Thinking About A BlogConsumers are looking online for more information about the products or services that you offer. By creating quality content and maintaining a business blog there is a better chance of being found by target audience members in the increasingly ...

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Three Reasons Why You Need a Blogging Strategy.

I think every small business should have a blog, but sometimes just posting to it in an ad-hoc fashion won’t cut the mustard.

In this rest of this post I’ll look at three reasons why a long-term blogging strategy is better than making it up as you go along.

First of all, what do I mean by ‘blogging strategy’? It’s basically putting a long term blogging plan in place rather than just posting on what you feel like, when you feel like ...

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