Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. This just leads to hours of wasted time over posts that won’t be seen by anyone. It’s a pity because ...
If you are using a blog as one aspect of an integrative marketing strategy, then your main objective is probably to drive as many conversions as possible from people who visit your website. Knowing what kinds of blog content to utilize will help you accomplish that goal, and it could spare you from a lot of time and frustration. The following are ...
Creating content for your blog is a time-consuming and often challenging task.
Content needs to be unique and engaging and not to mention useful to readers, clients, and potential leads.
So how can you manage your business and still make time to write posts and keep your blog up-to-date?
Here are our recommendations on three ways you can save time blogging:
How many people harbour the romantic dream of becoming a writer? Move somewhere down by the coast, spend your days tapping out those bestsellers on a little laptop, your evenings eating nice food and sipping fine wines? Ahh, it’s bliss isn’t it.
Unfortunately, this isn’t the reality for many wannabe writers. Writing fiction is very hard, there is lots of competition, homes by the sea are extortionately priced, and, unless you’re a ...
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One of the ongoing goals of every blogger is to increase the number of blog followers, beyond the occasional traffic, we are looking for stable readers of our blogs, readers who return, participating, commenting, which are involved, they recommend, etc. But to do so we must make it easier for our fans, this is where mail subscriptions, Facebook page, Twitter account, subscribe ...
Every business needs a blog. It is crucial to remember that content rules SEO, and without amazing content on your site, you won’t be on top of the rest!
Blogging drives traffic to your site, as you’re creating more pages which will be indexed by Google, which gives you more opportunity to show up in search engines, and drive traffic to your website through ...
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A mailing list is an invaluable marketing tool and as a business or website owner you should be thinking about having one, if you don’t have one already. Having customers on a mailing list means that you can regularly show up in their inbox, which if used effectively can deliver a much better conversion rate than any other form of online marketing. It is often difficult to know ...
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A corporate blog is great for many reasons related to search engine optimization, which you probably are already aware of, but did you know that you can use your company blog platform for the following purposes:
To showcase your employees Share the talented people in your office with the world. Let your readers meet the people behind the scenes that make your ...
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Creating a blog for a business is part of an overall content marketing strategy that simultaneously builds credibility, increases exposure and traffic, and increases conversion rates. But for your efforts to pay off, your blog content has to reach your intended audience. Here are some proven ways to get the most out of each blog post and fully enjoy the benefits of blogging.
If you’re using the WordPress platform, the ...
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Business blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.
No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.
To ...
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