Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. This just leads to hours of wasted time over posts that won’t be seen by anyone. It’s a pity because ...
You’ve heard a lot about SEO.
You must be curious to know about Blackhat SEO and Whitehat SEO!
Because you hear a lot about these terms.
I promise you didn’t notice someone emphasizing that much on a company’s blog.
Now, here is the deal.
I’ll tell you how your company’s blog will help your site’s SEO, plus, what you need to know about a company’s blog.
Because
People rush towards ...
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Now that you’ve got some blogging under your belt, you’re likely on the prowl for new tools to improve the effectiveness of your blog. Whether you’d like to introduce a subscription service or you want a better way to manage your upcoming posts, these 10 tools will help you get your blog to the next level, strengthen your brand, and make your life ...
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You’ve spent hours writing the perfect content for your company blog. You’ve added images, charts and tables to make it high quality and even promoted it on your social media channels to attract new visitors. Now what? How do you get the most mileage out of what you wrote in the past?
With so many places to share and post your content (Facebook, Pinterest, ...
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If you are using a blog as one aspect of an integrative marketing strategy, then your main objective is probably to drive as many conversions as possible from people who visit your website. Knowing what kinds of blog content to utilize will help you accomplish that goal, and it could spare you from a lot of time and frustration. The following are ...
It seems like everyone and their mom has a blog these days. Blogging is something that many people get excited about as soon as they start, but that excitement can fizzle out. According to a study by Technorati in 2008, 95% of blogs created have now been abandoned. If you want to keep your site chugging along with a steady stream of visitors, ...
The benefits of a blog, for content marketing and SEO, have long been understood and appreciated by online marketers. The extra word count gives you lots of room for keyword development and creating useful content generates organic links. Another crucial way you can use your blog is to drive conversions themselves.
Using a blog as a sales tool is a tricky business. If readers ...
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You’ve heard people say, “Dress for the job you want, not the job you have.” While ironing your slacks and wearing a nice pair of shoes won’t necessarily get you a promotion, and dressing like a police officer because that’s what you’ve always wanted to be will only get you into legal trouble, that old adage offers pretty good advice.
It’s about identifying what ...
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Here at Rank Jane we get emails about this all the time, how long should a blog post be?
Does Google like me more if I have over 1,000 words?
Do people pay more attention to shorter articles?
I’m always confused as to why we keep getting these questions. I feel as though the answer is obvious once we understand how Google truly works. People ...
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Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do! But it’s going to take some thought and planning before you even head down that path.
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